That said, Nike's focus on the software side of fitness tracking - especially given the imminent release of the API for its Nike+ software platform - combined with the fact that Apple's looking to play in the space with its oft-rumored iWatch device (and the fact that Apple CEO Tim Cook sits on Nike's board) does provide the company with some opportunities to fuel other hardware devices, pardon the pun. That doesn't bode well given the plethora of cross-platform fitness trackers that currently exist (or are imminently arriving).
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According to Recode's sources, it doesn't appear that Nike has much knowledge of what to do with all the data that the FuelBand collects additionally, the company still doesn't have an Android app that can connect up to its devices some one and a half years after their launch. One source with knowledge of the situation said that it could be that Nike wants to be able to run down its inventory of devices, or that it still has not completely decided to shutter the unit," writes Recode's James Temple.Īs for why Nike's dropping future iterations of the device from its radar, it appears that the company just can't keep up with all the technological advancements hitting the wearables category as of late. "The language does seem to leave a whole lot of room, however, for the possibility that the Portland athletic apparel giant won't produce future products in the FuelBand line. That said, the statement is just as powerful for that which it's not saying as that which it is.
Nike plans to continue to work on the associated app, launch the fitness band with new colors and ultimately sell and support the FuelBand "for the foreseeable future." The company went on to indicate that the Nike+ FuelBand SE is an "important part" of Nike's business. We do not comment on individual employment matters," said Nike spokesman Brian Strong, in an email to Cnet. As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. "As a fast-paced, global business we continually align resources with business priorities. Nike has declined to issue (much) comment about the matter. Best Malware Removal and Protection Software.
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